I’m Yael Bonfis Azar

I’m a food and lifestyle photographer based in Israel.

Through my journey collaborating with numerous brands and companies,
I've realized that it's not just about using top-notch photography gear
or mastering the art of composition.
It's about diving deep into the heart of each brand—
their story, their vibe, their unique language.
It's about going beyond logos and colors
to capture the very soul of what makes them special.
I thrive on conversations that unravel what sets every brand apart—
what makes it a distinct entity in a sea of others.

This approach lets me effortlessly navigate
between brands that have almost everything similar,
and yet, I'm passionate about bringing out the distinct sparkle
that makes each brand shine in its own beautiful way.
Blending what the client needs with what defines their brand,
resulting in a visual narrative that speaks volumes.

It is true that I’m based in Israel, but I sure don’t have any problem
capturing your products from all around the world.
So if it sounds like something you’re looking for,
feel free to contact me, Id’e be happy to hear from you.